Research Blog

In our over–communicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.