KINDEX ranking dairy brands in India
Amul ranked 1st with a KINDEX of 36M. ITC and Mother Dairy ranked second and third in July 2024.
Other brands in the dairy category included Milky Mist, Dabur, Patanjali, Nestle, and Britannia.
Top Stories of the top 3 brands
Amul
- Amul hikes milk price by ₹2 per litre across all variants
- Customer finds live worms in high protein Amul buttermilk ordered online
- Nourishing India’s Olympic dreams at Paris 2024
- Launches Mishti Doi in Guwahati
- Launch of Milk Awareness Campaign by IDA at Anand’s Amul Dairy
ITC
- Aashirvaad Svasti launches first 90% lower cholesterol ghee
- Aashirvaad Dahi hosts Star-Studded Kitchen Adventure with Kharaj Mukherjee
- Using Low Cholesterol Ghee: Dr. Bhavna Sharma, Head, Nutrition Sciences, ITC Ltd
Mother Dairy
- Aims Rs 17,000 crore turnover in FY25
- Mother Dairy’s Sanchi hike milk prices by Rs 2 per litre
KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.
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