KRUMOUR: The Urgent Answer to SEBI’s 24-Hour Rumour Verification Mandate

In India’s fast-moving capital markets, information moves at the speed of a click. A single rumour—whether accurate, exaggerated, or outright false—can send share prices swinging within minutes. For listed companies, this isn’t just a PR headache; it’s now a strict compliance requirement under the SEBI LODR 30(11) compliance framework.

As of May 2024, SEBI disclosure norms 2024 require all SEBI listed companies compliance teams to verify, deny, or clarify any market-moving rumour within just 24 hours of it appearing in mainstream media. This means organisations must move from reactive to proactive, armed with technology capable of MPM tracking—the process of linking rumours to material price movement detection in near real time.

This is exactly where our tool, the flagship product from Kanalytics, comes in. It’s not just a market rumour verification tool—it’s a complete compliance workflow automation engine that brings together real-time media monitoring, intelligent filtering, and lightning-fast MPM alerting so companies never miss a regulatory deadline again.

Why SEBI’s New Rule Creates Urgency

The intent behind the SEBI 24-hour rumour verification rule is investor protection. In recent years, stock market rumour detection has become harder due to the fragmented nature of information. News is no longer confined to print or television—it’s on blogs, influencer videos, podcasts, tweets, and even in regional-language WhatsApp groups.

SEBI recognised that unchecked speculation could distort market perception and cause unnecessary volatility. By enforcing rapid verification, the regulator is putting the onus on companies to maintain fair and transparent markets. For compliance officers, however, this also means scanning vast media landscapes, assessing what’s relevant, and connecting it to stock movements—all in a day’s work.

The KRUMOUR Advantage

This tool is more than just another corporate compliance tool. Built by Kanalytics, a leader in regulatory technology (RegTech) for SEBI requirements, it integrates cutting-edge analytics with a user-friendly dashboard. The system delivers:

Real-time media monitoring across print, web, TV, social media tracking sources, ensuring complete coverage.

Multi-language media scanning in 13 Indian languages plus Mandarin, enabling multilingual media intelligence for both domestic and cross-border stories.

Automated MPM alerts that correlate rumour mentions with stock price changes, a core function of MPM monitoring.

A hybrid human + AI media insight model, combining machine speed with human judgment for accuracy.

An extensive archive of all market perception monitoring events, vital for audits and internal reviews.

From Detection to Compliance – The Workflow

The secret to the tool’s effectiveness is in its design as a market intelligence platform that maps directly to the SEBI mandate. Here’s how the process works:

Detection – the tool continuously scans sources through its corporate media monitoring platform, spotting any mention that could influence a company’s stock price.

Correlation – Using material price movement detection, it cross-checks rumours against live market data.

Filtering – The misinformation detection system filters out noise, leaving only relevant stories for compliance review.

Alerting – Teams receive an MPM alert via the compliance software within seconds.

Internal Escalation – Through workflow automation for SEBI disclosure compliance, relevant departments—legal, PR, investor relations—are looped in instantly.

Response & Filing – The company can then respond to the exchange, meeting the how to comply with SEBI’s rumour verification rule standard.

Beyond Compliance – Strategic Impact

While designed to meet the letter of SEBI listed companies compliance, the tool also delivers significant strategic value:
Corporate reputation management tools – Monitor and protect brand image alongside regulatory obligations.
PR crisis monitoring – Spot potential PR storms early to deploy corporate crisis communication tools in India.
Brand reputation tracking tool – Measure sentiment over time and refine messaging strategies.
Corporate narrative control tools – Maintain a consistent and factual story in the marketplace.

These capabilities make this tool not just the best compliance monitoring platform for SEBI norms, but also an enabler for proactive reputation and crisis management.

Why Technology is Non-Negotiable

Without automation, tools for monitoring market rumours in real time would be limited to manual searches—time-consuming, incomplete, and prone to error. The tool brings RegTech solutions for listed companies in India into focus, making it possible to process thousands of media hits daily and distil them into actionable insights.

The media monitoring platform India market is evolving fast, but the tool stands out by blending compliance-grade accuracy with PR-level insight. This hybrid value is critical because market rumours rarely stay confined to investor circles; they spill over into consumer perception and stakeholder trust.

KRUMOUR in Action: A Hypothetical Scenario

Imagine a mid-cap manufacturing company seeing a sudden 8% surge in share price on a Monday morning. At 10:15 am, our tool detects a local-language news site claiming the company is in talks for a government supply contract. Simultaneously, the system’s stock market rumour detection engine notes an unusual trading volume.

Within seconds, an MPM alert is issued to the compliance team via SMS/email. The story is reviewed, cross-referenced with internal updates, and escalated to the team. By 1:00 pm, the team confirms there is no truth to the claim and issues a clarification to the exchange—comfortably within the 24-hour requirement.
In this process, the company not only meets its SEBI 24-hour rumour verification duty but also prevents misinformation from influencing its share value and public image.

Integrating KRUMOUR into Your Operations

The tool is built to fit seamlessly into existing compliance and communications functions. It works as:

A compliance risk management software layer for regulatory needs.
A market intelligence platform for strategic decision-making.
A corporate media monitoring platform for PR and brand management.

For companies that want to know how to detect and respond to stock market rumours, it provides the tools, process, and speed necessary to operate confidently in a high-risk information environment.

Conclusion

The landscape of financial communication has shifted. With SEBI’s tightening of disclosure requirements, compliance is no longer about periodic reporting—it’s about instant action. In such an environment, manual systems simply cannot keep up.

KRUMOUR, powered by Kanalytics, represents the evolution of corporate compliance tools into all-encompassing intelligence and response platforms. It addresses both the urgent demands of SEBI disclosure norms 2024 and the broader need for safeguarding brand integrity in an era of instant speculation.

By combining real-time media monitoring, multi-language media scanning, and human + AI media insight, the tool offers not just compliance, but confidence. For companies navigating the modern market’s noise and speed, it’s not just a tool—it’s a necessity.

As of May 2024, SEBI disclosure norms 2024 require all SEBI listed companies compliance teams to verify, deny, or clarify any market-moving rumour within just 24 hours of it appearing in mainstream media. This means organisations must move from reactive to proactive, armed with technology capable of MPM tracking—the process of linking rumours to material price movement detection in near real time.