To reach the top, you can use traditional media analytics and PR measurement tools
Traditional Media Analysis
CORPORATE REPUTATION DECIPHERED
In today’s media-driven world, being in the spotlight is no longer optional for organizations. The impact of media coverage on your reputation is vast, influencing everything from sales and advertising to employee morale. Your corporate reputation is one of your most valuable assets, and how it’s perceived can greatly affect your overall success. To manage this effectively, measuring your media footprint is crucial.
This is where the right PR measurement tool becomes essential. By leveraging a powerful PR monitoring tool, you can track and evaluate how your brand is portrayed across various platforms, ensuring you stay informed about public sentiment and media influence. Reputation management is no longer reactive—it’s proactive, and with the best PR analytics tool, you can turn media visibility into a strategic advantage.
For brands with a strong presence in traditional media, using traditional media analytics is key to gaining deeper insights. At our traditional media analytics company, we specialize in providing traditional media analysis services that help you track your performance in newspapers, magazines, radio, and television. This comprehensive approach ensures that you stay ahead of public perception and can respond effectively to any media coverage.
Our traditional media analytics services are designed to give you a clear view of how your brand is perceived in non-digital media outlets. Whether you’re measuring the success of a PR campaign or tracking long-term reputation trends, our tools provide you with actionable data.
By using these advanced PR measurement solutions, you can transform media exposure into a valuable asset, driving both corporate reputation and competitive advantage in today’s highly visible marketplace.
Media Measurement Throughout The Entire Communications Cycle
All Medium Analysis
We offer actionable INSIGHTS across Offline and Online mediums. On one dashboard, one App.
A common team works across an industry, with a common understanding.
Thematic analysis
We help you understand the topics driving coverage and their visibility across competitors and markets to develop an effective messaging strategy.
Message analysis
We provide granular insights into the pickup and penetration of your strategic messages and their visibility across markets and media formats to measure the effectiveness of your positioning strategy.
Stakeholder analysis
We analyse your stakeholders’ roles, their media visibility and favorability towards issues or organisations to formulate an efficient outreach strategy.
Peer Analysis
Know all your peers, and the industry well. Compare, and position.
Spokesperson Analysis
What are your leaders saying, within your industry. The context, narrative, topics, media labels etc. What is your trade union talking, your local politician, or the national policies that may affect your eco system.
Media Impact Analysis
What is the impact in media of a message, journalist, publication, TV channel, influencer, academician, politician, TV anchor etc.
Language Analysis
Multi language expertise means no message can be missed.
KANALYTICS APPROACH
Human-Powered Analysis / Machine Learning
Media Agnostic Datasets
Qualitative and Quantitative Evaluation
12 Indian Languages and Mandarin. Capabilities exist to expand to German, French, Spanish etc.
Customizable and Flexible Formats