KINDEX ranking FMCG food brands in India

Posted by kaadmin on

KINDEX ranking FMCG food brands in India

 

 

ITC ranked 1st in the FMCG food industry. HUL and Nestle ranked second and third in July 2024. Other brands include Patanjali & Dabur.


We are the only media insights company that tracks and analyzes all mediums together.

Top Stories of the top 5 brands

ITC

  • ITC: Stakeholder value through purposeful performance

  • The number of ITC employees earning over Rs 1 crore increased by 24.11 per cent in FY24 compared to the previous year, reaching a total of 350

  • Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

  • Rath Yatra campaign launched by Aashirvaad Atta

  • ITC will spend Rs 20K Cr to build the enterprise of the future

  • Aashirvaad Atta conducted a virtual Ratha Yatra

  • Aashirvaad Iodine ka Chheenta’ initiative

  • During the Puri Ratha Yatra, the devotees tasted Sunfeast Yippee’s Chhappan Bowl

  • Lucknow Lions celebrate their win with Bingo! Tedhe Medhe

  • Aashirvaad Dahi Invites participants to a Star-Studded Kitchen Adventure with Kharaj Mukherjee

  • Aashirvaad Svasti launches its first 90% Lower Cholesterol Ghee

HUL

  • HUL Q1 PAT rises 3% YoY to Rs 2,538cr

  • Wage stress, food inflation can hinder rural progress, warns HUL CEO

  • Unilever draws up new metrics to reward directors

  • Hellmann’s Mood Burgers Limited Edition launched

  • Kantar’s Most Chosen Brand: Brooke Bond was one of the top seven in-home brands that showed more than 20% penetration increase in the last decade

  • Rohit Jawa, CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury

  • HUL can expect 1.2% margin recovery over next three years: Emkay Global

Patanjali

  • The board of Patanjali Foods (earlier known as Ruchi Soya Industries) has approved the acquisition of the home and personal care (HPC) business of parent Patanjali Ayurved for Rs 1,100 crore

  • The Baba Ramdev-led company held a 32.4% stake in Patanjali Foods as of FY24

  • Patanjali Foods Q1 Results: Profit zooms 199.4% to Rs 262.72 cr on stable performance in food & FMCG portfolio

Nestle

  • Nestle India profit rises 7 pc to Rs 746.6 crore in June quarter

    Nestle’s chocolate prices in focus as cocoa costs bite

  • Nestle shifted critical recycling goal and revealed scale of plastics problem

  • Disney India teams up with 25 brands including Polo for ‘Deadpool & Wolverine’ merchandise launch

  • Nestle Munch’s campaign encourages to pursue our passion

  • McDonald’s introduces Kit Kat banana split McFlurry and these new summer menu items

  • Nestlé expands its affordable food range with Maggi’s first meat extender

Dabur

  • Dabur’s digital-first brands touch Rs 100 crore in sales in FY24

  • Dabur India expects gradual uptick in consumption in FY25

  • Dabur adds 2 lakh new sales outlets in 2023-24, highest of all FMCG players

  • Nykaa’s Falguni Nayar ceases to be director at Dabur

Measuring impact of a narrative is done best with KINDEX: The Game Changer you need

In our over–communicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.

Kindex

KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.

Get in Touch For more information on how you can measure the impact of your brand across print, online, TV, and social media, please email us at connect@kanalytics.in.

How media intelligence solutions enhance the value of media.

Posted by kaadmin on with 0 Comment

Media Insights to brands’ rescue

Today, the CXO has everything, nice office, car, designation and money. What she or he doesn’t have is time. One of the key aspects of running an organisation is how you build a reputation, brand, and credibility. And media is an important aspect, especially earned media, the editorial, the content…. Given the way this content industry has become important, it is no longer possible to retain inhouse a large specialised team which can do all it needs. Thus rose the need for media research companies like Kanalytics which are their outsourced research arm… Media insights needs a lot of processing power, both software and manpower led…and saves a lot of management time for the clients they work for…

A look into how media Insights solutions are becoming indispensable to modern organizations.

In a digital age where a single tweet can spark a trending topic faster than you can say “viral,” understanding media is now a must-have skill—like the perfect filter for your Instagram post. Welcome to the world of media insights, where businesses are learning to decode the complexities of public perception, brand image, and consumer behaviour.  Media analytics and monitoring tools are revolutionising the way we consume, track and leverage media, turning chaos into clarity. These powerful resources are helping companies amplify their brand’s voice and generate real value, transforming every tweet, post, and story into actionable insights.

In this blog, we explore how media intelligence solutions like ours at Kanalytics are harnessing the value of media and why they are becoming indispensable to modern organizations.

Media insights. The how, what, and why

Broadly its incisive analytics, content curation, effective presentation and a whole lot of technology….applied on newspapers, web, TV, blogs, radio or social media. In short, anything that gets published, across any medium, language and territory is captured, sliced diced, and presented in a way it helps decision making….

The key components include assessing public perception and reactions to content, understanding content that garners maximum attention and lending insights into how competitors are performing across media channels.

The main aim of media insights is to turn raw data into actionable insights, and answer key questions around how a brand is being perceived, what content resonates best with the audience and how can media spending be optimised to increase ROI. An insights company like Kanalytics uses powerful algorithms, artificial intelligence (AI), and machine learning (ML) besides a whole lot of trained manpower, to understand such large amounts of data in real time.

The end result help shape future strategies for media buying, content creation, crisis management and brand positioning. In simple words, businesses make use of this data and arrive at decisions to enhance their media efforts, be it in traditional outlets like TV and print or the ever-evolving social media landscape.

Insights for crisis management

Every brand faces crises, and this is where these media intelligence tools prove invaluable. Media monitoring tools detect rising negative sentiment, allowing brands to address the issue before they escalate into full-blown crisis. With real-time data at their fingertips, businesses can craft impactful responses that resonate with their audience’s needs.

After a crisis, recovery is crucial, and media intelligence helps gauge public sentiment to fine-tune messaging. These solutions reveal which media platforms the audience is engaging with the most, enabling faster responses and precise targeting.

Insights empower decision makers. With detailed insights and data-driven recommendations, businesses can shift from reactive to proactive strategies. These tools also optimize content by identifying which formats—articles, videos, posts—drive engagement, helping tailor future efforts.Further,competitor analysis provides insights into a competitors’ media strategies, allowing organisations to adapt and stay ahead.

As technology evolves, so will media insights solutions, potentially incorporating advanced AI algorithms, deeper sentiment analysis, and more personalised media strategies. With tools that can predict trends before they emerge, media intelligence will remain vital for organizations looking to excel in a competitive media landscape. By harnessing the power of media analytics, businesses can transition from being passive observers to strategic players, driving value and strengthening their brands.

Having spoken so much about software and hardware, the key resource remains trained minds. AI is great, but the human is far more incisive, at least for the years to come…Kanalytics has plenty of both… and learns by the day…

Contact us to know more about solutions….. connect@kanalytics.in