KRUMOUR: The Urgent Answer to SEBI’s 24-Hour Rumour Verification Mandate

KRUMOUR: The Urgent Answer to SEBI’s 24-Hour Rumour Verification Mandate

In India’s fast-moving capital markets, information moves at the speed of a click. A single rumour—whether accurate, exaggerated, or outright false—can send share prices swinging within minutes. For listed companies, this isn’t just a PR headache; it’s now a strict compliance requirement under the SEBI LODR 30(11) compliance framework.

As of May 2024, SEBI disclosure norms 2024 require all SEBI listed companies compliance teams to verify, deny, or clarify any market-moving rumour within just 24 hours of it appearing in mainstream media. This means organisations must move from reactive to proactive, armed with technology capable of MPM tracking—the process of linking rumours to material price movement detection in near real time.

This is exactly where our tool, the flagship product from Kanalytics, comes in. It’s not just a market rumour verification tool—it’s a complete compliance workflow automation engine that brings together real-time media monitoring, intelligent filtering, and lightning-fast MPM alerting so companies never miss a regulatory deadline again.

Why SEBI’s New Rule Creates Urgency

The intent behind the SEBI 24-hour rumour verification rule is investor protection. In recent years, stock market rumour detection has become harder due to the fragmented nature of information. News is no longer confined to print or television—it’s on blogs, influencer videos, podcasts, tweets, and even in regional-language WhatsApp groups.

SEBI recognised that unchecked speculation could distort market perception and cause unnecessary volatility. By enforcing rapid verification, the regulator is putting the onus on companies to maintain fair and transparent markets. For compliance officers, however, this also means scanning vast media landscapes, assessing what’s relevant, and connecting it to stock movements—all in a day’s work.

The KRUMOUR Advantage

This tool is more than just another corporate compliance tool. Built by Kanalytics, a leader in regulatory technology (RegTech) for SEBI requirements, it integrates cutting-edge analytics with a user-friendly dashboard. The system delivers:

Real-time media monitoring across print, web, TV, social media tracking sources, ensuring complete coverage.

Multi-language media scanning in 13 Indian languages plus Mandarin, enabling multilingual media intelligence for both domestic and cross-border stories.

Automated MPM alerts that correlate rumour mentions with stock price changes, a core function of MPM monitoring.

A hybrid human + AI media insight model, combining machine speed with human judgment for accuracy.

An extensive archive of all market perception monitoring events, vital for audits and internal reviews.

From Detection to Compliance – The Workflow

The secret to the tool’s effectiveness is in its design as a market intelligence platform that maps directly to the SEBI mandate. Here’s how the process works:

Detection – the tool continuously scans sources through its corporate media monitoring platform, spotting any mention that could influence a company’s stock price.

Correlation – Using material price movement detection, it cross-checks rumours against live market data.

Filtering – The misinformation detection system filters out noise, leaving only relevant stories for compliance review.

Alerting – Teams receive an MPM alert via the compliance software within seconds.

Internal Escalation – Through workflow automation for SEBI disclosure compliance, relevant departments—legal, PR, investor relations—are looped in instantly.

Response & Filing – The company can then respond to the exchange, meeting the how to comply with SEBI’s rumour verification rule standard.

Beyond Compliance – Strategic Impact

While designed to meet the letter of SEBI listed companies compliance, the tool also delivers significant strategic value:
Corporate reputation management tools – Monitor and protect brand image alongside regulatory obligations.
PR crisis monitoring – Spot potential PR storms early to deploy corporate crisis communication tools in India.
Brand reputation tracking tool – Measure sentiment over time and refine messaging strategies.
Corporate narrative control tools – Maintain a consistent and factual story in the marketplace.

These capabilities make this tool not just the best compliance monitoring platform for SEBI norms, but also an enabler for proactive reputation and crisis management.

Why Technology is Non-Negotiable

Without automation, tools for monitoring market rumours in real time would be limited to manual searches—time-consuming, incomplete, and prone to error. The tool brings RegTech solutions for listed companies in India into focus, making it possible to process thousands of media hits daily and distil them into actionable insights.

The media monitoring platform India market is evolving fast, but the tool stands out by blending compliance-grade accuracy with PR-level insight. This hybrid value is critical because market rumours rarely stay confined to investor circles; they spill over into consumer perception and stakeholder trust.

KRUMOUR in Action: A Hypothetical Scenario

Imagine a mid-cap manufacturing company seeing a sudden 8% surge in share price on a Monday morning. At 10:15 am, our tool detects a local-language news site claiming the company is in talks for a government supply contract. Simultaneously, the system’s stock market rumour detection engine notes an unusual trading volume.

Within seconds, an MPM alert is issued to the compliance team via SMS/email. The story is reviewed, cross-referenced with internal updates, and escalated to the team. By 1:00 pm, the team confirms there is no truth to the claim and issues a clarification to the exchange—comfortably within the 24-hour requirement.
In this process, the company not only meets its SEBI 24-hour rumour verification duty but also prevents misinformation from influencing its share value and public image.

Integrating KRUMOUR into Your Operations

The tool is built to fit seamlessly into existing compliance and communications functions. It works as:

A compliance risk management software layer for regulatory needs.
A market intelligence platform for strategic decision-making.
A corporate media monitoring platform for PR and brand management.

For companies that want to know how to detect and respond to stock market rumours, it provides the tools, process, and speed necessary to operate confidently in a high-risk information environment.

Conclusion

The landscape of financial communication has shifted. With SEBI’s tightening of disclosure requirements, compliance is no longer about periodic reporting—it’s about instant action. In such an environment, manual systems simply cannot keep up.

KRUMOUR, powered by Kanalytics, represents the evolution of corporate compliance tools into all-encompassing intelligence and response platforms. It addresses both the urgent demands of SEBI disclosure norms 2024 and the broader need for safeguarding brand integrity in an era of instant speculation.

By combining real-time media monitoring, multi-language media scanning, and human + AI media insight, the tool offers not just compliance, but confidence. For companies navigating the modern market’s noise and speed, it’s not just a tool—it’s a necessity.

As of May 2024, SEBI disclosure norms 2024 require all SEBI listed companies compliance teams to verify, deny, or clarify any market-moving rumour within just 24 hours of it appearing in mainstream media. This means organisations must move from reactive to proactive, armed with technology capable of MPM tracking—the process of linking rumours to material price movement detection in near real time.

This is exactly where our tool, the flagship product from Kanalytics, comes in. It’s not just a market rumour verification tool—it’s a complete compliance workflow automation engine that brings together real-time media monitoring, intelligent filtering, and lightning-fast MPM alerting so companies never miss a regulatory deadline again.

KINDEX ranking FMCG food brands in India

KINDEX ranking FMCG food brands in India

 

 

ITC ranked 1st in the FMCG food industry. HUL and Nestle ranked second and third in July 2024. Other brands include Patanjali & Dabur.


We are the only media insights company that tracks and analyzes all mediums together.

Top Stories of the top 5 brands

ITC

  • ITC: Stakeholder value through purposeful performance

  • The number of ITC employees earning over Rs 1 crore increased by 24.11 per cent in FY24 compared to the previous year, reaching a total of 350

  • Sunfeast SuperMilk launches new campaign Nalladhu Thedi Varum

  • Rath Yatra campaign launched by Aashirvaad Atta

  • ITC will spend Rs 20K Cr to build the enterprise of the future

  • Aashirvaad Atta conducted a virtual Ratha Yatra

  • Aashirvaad Iodine ka Chheenta’ initiative

  • During the Puri Ratha Yatra, the devotees tasted Sunfeast Yippee’s Chhappan Bowl

  • Lucknow Lions celebrate their win with Bingo! Tedhe Medhe

  • Aashirvaad Dahi Invites participants to a Star-Studded Kitchen Adventure with Kharaj Mukherjee

  • Aashirvaad Svasti launches its first 90% Lower Cholesterol Ghee

HUL

  • HUL Q1 PAT rises 3% YoY to Rs 2,538cr

  • Wage stress, food inflation can hinder rural progress, warns HUL CEO

  • Unilever draws up new metrics to reward directors

  • Hellmann’s Mood Burgers Limited Edition launched

  • Kantar’s Most Chosen Brand: Brooke Bond was one of the top seven in-home brands that showed more than 20% penetration increase in the last decade

  • Rohit Jawa, CEO & MD of HUL to chair distinguished IAA IndIAA Awards jury

  • HUL can expect 1.2% margin recovery over next three years: Emkay Global

Patanjali

  • The board of Patanjali Foods (earlier known as Ruchi Soya Industries) has approved the acquisition of the home and personal care (HPC) business of parent Patanjali Ayurved for Rs 1,100 crore

  • The Baba Ramdev-led company held a 32.4% stake in Patanjali Foods as of FY24

  • Patanjali Foods Q1 Results: Profit zooms 199.4% to Rs 262.72 cr on stable performance in food & FMCG portfolio

Nestle

  • Nestle India profit rises 7 pc to Rs 746.6 crore in June quarter

    Nestle’s chocolate prices in focus as cocoa costs bite

  • Nestle shifted critical recycling goal and revealed scale of plastics problem

  • Disney India teams up with 25 brands including Polo for ‘Deadpool & Wolverine’ merchandise launch

  • Nestle Munch’s campaign encourages to pursue our passion

  • McDonald’s introduces Kit Kat banana split McFlurry and these new summer menu items

  • Nestlé expands its affordable food range with Maggi’s first meat extender

Dabur

  • Dabur’s digital-first brands touch Rs 100 crore in sales in FY24

  • Dabur India expects gradual uptick in consumption in FY25

  • Dabur adds 2 lakh new sales outlets in 2023-24, highest of all FMCG players

  • Nykaa’s Falguni Nayar ceases to be director at Dabur

Measuring impact of a narrative is done best with KINDEX: The Game Changer you need

In our overcommunicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.

Kindex

KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.

Get in Touch For more information on how you can measure the impact of your brand across print, online, TV, and social media, please email us at connect@kanalytics.in.

How media intelligence solutions enhance the value of media.

Media Insights to brands’ rescue

Today, the CXO has everything, nice office, car, designation and money. What she or he doesn’t have is time. One of the key aspects of running an organisation is how you build a reputation, brand, and credibility. And media is an important aspect, especially earned media, the editorial, the content…. Given the way this content industry has become important, it is no longer possible to retain inhouse a large specialised team which can do all it needs. Thus rose the need for media research companies like Kanalytics which are their outsourced research arm… Media insights needs a lot of processing power, both software and manpower led…and saves a lot of management time for the clients they work for…

A look into how media Insights solutions are becoming indispensable to modern organizations.

In a digital age where a single tweet can spark a trending topic faster than you can say “viral,” understanding media is now a must-have skill—like the perfect filter for your Instagram post. Welcome to the world of media insights, where businesses are learning to decode the complexities of public perception, brand image, and consumer behaviour.  Media analytics and monitoring tools are revolutionising the way we consume, track and leverage media, turning chaos into clarity. These powerful resources are helping companies amplify their brand’s voice and generate real value, transforming every tweet, post, and story into actionable insights.

In this blog, we explore how media intelligence solutions like ours at Kanalytics are harnessing the value of media and why they are becoming indispensable to modern organizations.

Media insights. The how, what, and why

Broadly its incisive analytics, content curation, effective presentation and a whole lot of technology….applied on newspapers, web, TV, blogs, radio or social media. In short, anything that gets published, across any medium, language and territory is captured, sliced diced, and presented in a way it helps decision making….

The key components include assessing public perception and reactions to content, understanding content that garners maximum attention and lending insights into how competitors are performing across media channels.

The main aim of media insights is to turn raw data into actionable insights, and answer key questions around how a brand is being perceived, what content resonates best with the audience and how can media spending be optimised to increase ROI. An insights company like Kanalytics uses powerful algorithms, artificial intelligence (AI), and machine learning (ML) besides a whole lot of trained manpower, to understand such large amounts of data in real time.

The end result help shape future strategies for media buying, content creation, crisis management and brand positioning. In simple words, businesses make use of this data and arrive at decisions to enhance their media efforts, be it in traditional outlets like TV and print or the ever-evolving social media landscape.

Insights for crisis management

Every brand faces crises, and this is where these media intelligence tools prove invaluable. Media monitoring tools detect rising negative sentiment, allowing brands to address the issue before they escalate into full-blown crisis. With real-time data at their fingertips, businesses can craft impactful responses that resonate with their audience’s needs.

After a crisis, recovery is crucial, and media intelligence helps gauge public sentiment to fine-tune messaging. These solutions reveal which media platforms the audience is engaging with the most, enabling faster responses and precise targeting.

Insights empower decision makers. With detailed insights and data-driven recommendations, businesses can shift from reactive to proactive strategies. These tools also optimize content by identifying which formats—articles, videos, posts—drive engagement, helping tailor future efforts.Further,competitor analysis provides insights into a competitors’ media strategies, allowing organisations to adapt and stay ahead.

As technology evolves, so will media insights solutions, potentially incorporating advanced AI algorithms, deeper sentiment analysis, and more personalised media strategies. With tools that can predict trends before they emerge, media intelligence will remain vital for organizations looking to excel in a competitive media landscape. By harnessing the power of media analytics, businesses can transition from being passive observers to strategic players, driving value and strengthening their brands.

Having spoken so much about software and hardware, the key resource remains trained minds. AI is great, but the human is far more incisive, at least for the years to come…Kanalytics has plenty of both… and learns by the day…

Contact us to know more about solutions….. connect@kanalytics.in

KINDEX ranking Banking brands in India

KINDEX ranking EV Banking brands in India

 

 

HDFC Bank ranked 1st in the banking sector with a KINDEX of 737 B. SBI and Yes Bank ranked second and third in July 2024.

Other banks include ICICI Bank and Axis Bank

Top Stories of the top 5 brands

HDFC Bank

  • Bank reports nearly 53% YoY jump in gross advances for Q1

  • Bank to Migrate its CBS to New Platform

  • HDFC Bank CSR spend crosses 945 cr in FY24

  • HDFC Bank imparts skill training to 3.25 lakh youth under CSR initiative

  • HDFC Bank’s Parivartan ECSS Program

  • HDFC Bank will sell 20% stake in HDB

  • HDFC Bank transformed 10.19 crore people in over 9000 villages through CSR

  • Led by HDFC Bank, private lenders’ net profit jumps on loan growth

  • HDFC’s Potential Weight Gain in MSCI Index may Bring $4-b Inflows

  • HDFC Bank approved Indian GAAP financial results for the quarter ended

ICICI Bank

  • Bank posts 14.6% rise in Q1 net profit
  • ICICI and Axis Bank revise their FD interest rates
  • Bank Launches Student Sapphiro Forex Card for Indian Students
  • ICICI Bank posts 11,059 cr in net profit, infuses ₹500 cr in home finance subsidiary
  • ICICI Bank’s 40th branch inaugurated
  • ICICI Joins $100-Bn League
  • ICICI Prudential AMC Buys Office Tower in Mumbai for Rs 315 cr

State Bank of India

  • SBI launches ‘Amrit Vrishti’ FD scheme for 444 days
  • SBI Card’s first quarter profit stable at Rs 594 crore
  • SBI Hikes Benchmark MCLR by 5-10 bps
  • SBI raises 10k Cr more via infra bond
  • RBI Job Data Matches with Govt’s: SBI Report
  • CS Shetty will become the new chairman of SBI
  • SBI’s systems unaffected by global Microsoft outage, Khara says “all fine“
  • Expect CPI Inflation to Remain Close to 5%: SBI Research Report
  • State Bank launches 11 new initiatives on 69th Foundation Day Expresses commitment to improve banking experience
  • SBI Foundation donated medical equipment
  • State Bank’s new fixed deposit interest rate is 7.25%

Axis Bank

  • FY24-25 Q1 Result
  • Bank fell more than 5% after quarterly results
  • 80,000 looted from the account of an Axis Bank customer
  • Axis Bank extends support to 2000 MSMEs in Odisha on International MSME Day
  • Axis Bank Migrates 2m Citi Customers, Many Face Glitches

Yes Bank

  • Yes Bank denies reports of 51% stake sale
  • FY24-25 Q1 Result
  • Moody’s revises Yes Bank’s outlook to ‘positive’
  • Yes, Federal, CSB Bank Post Strong Deposit Growth
  • Yes Bank-DHFL case: HC rejects bail to developer Chhabria
  • Yes Bank staff arrested for helping scamsters
  • Yes Bank’s net profit increased by 46.7 percent in the first quarter
  • Yes Bank made a profit of Rs 502 crores in the June quarter
  • Yes Bk’s $5 bn stake said to attract lenders from Middle East, Japan

Measuring impact of a narrative is done best with KINDEX: The Game Changer you need

In our overcommunicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.

Kindex

KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.

Get in Touch For more information on how you can measure the impact of your brand across print, online, TV, and social media, please email us at connect@kanalytics.in.

KINDEX ranking EV two-wheeler brands in India

KINDEX ranking EV two-wheeler brands in India

 

 

Ola ranked 1st in EV two-wheeler category with a KINDEX of 77M. TVS and BMW ranked second and third in July 2024.

Other EV two-wheeler brands include Ather
and Hero.

Top Stories of the top 5 brands

Ola

  • Exclusive interview with Bhavish Aggarwal, Founder, Ola Electric on EV industry and Ola Electric IPO

  • Ola Launches Ola Maps: Vipul Shah, Head of Krutrim AI for Ola Maps

  • MapMyIndia has issued a legal notice to Ola Electric

TVS

  • TVS Motor Co registers total auto sales of 3.33 lakh units in June’24

  • Comparison of TVS iQube S and competition

Ather

  • Comparison of Ather 450S and competition

BMW

  • BMW Launches CE 04 Electric scooter in India at ₹14.90 Lakh

Hero

  • Comparison of Hero Vida V1 Pro and competition

Measuring impact of a narrative is done best with KINDEX: The Game Changer you need

In our overcommunicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.

Kindex

KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.

Get in Touch For more information on how you can measure the impact of your brand across print, online, TV, and social media, please email us at connect@kanalytics.in.

KINDEX ranking dairy brands in India

KINDEX ranking dairy brands in India

 

 

Amul ranked 1st with a KINDEX of 36M. ITC and Mother Dairy ranked second and third in July 2024.

Other brands in the dairy category included Milky Mist, Dabur, Patanjali, Nestle, and Britannia.

Top Stories of the top 3 brands

Amul
  • Amul hikes milk price by ₹2 per litre across all variants
  • Customer finds live worms in high protein Amul buttermilk ordered online
  • Nourishing India’s Olympic dreams at Paris 2024
  • Launches Mishti Doi in Guwahati
  • Launch of Milk Awareness Campaign by IDA at Anand’s Amul Dairy
ITC
  • Aashirvaad Svasti launches first 90% lower cholesterol ghee
  • Aashirvaad Dahi hosts Star-Studded Kitchen Adventure with Kharaj Mukherjee
  • Using Low Cholesterol Ghee: Dr. Bhavna Sharma, Head, Nutrition Sciences, ITC Ltd

Mother Dairy

  • Aims Rs 17,000 crore turnover in FY25
  • Mother Dairy’s Sanchi hike milk prices by Rs 2 per litre

Measuring impact of a narrative is done best with KINDEX: The Game Changer you need

In our overcommunicated society, being in news is not enough. Being at the right place, right time and right medium is essential. What medium is good for your message, which languages have the right Socio-economic Classification (SEC), and what is the quality of exposure is key. With all these factors in mind, we have developed a comprehensive index called KINDEX that offers a contextual measurement of your brand or your corporate’s narrative.

KINDEX is like a personal media coach. We track coverage across the entire relevant media universe, and support you in getting a clearer picture of how your brand is viewed everywhere. It’s a 360 view of your media presence vis-à-vis your peers and the industry. We calibrate everything – Frequency of brand mention, Tonality, Reach, Sector specific coverage and in-depth analysis of news content across all major languages. We do analysis the old way – deep manual intervention for quality. While there is a lot of technology in aggregation of media intelligence, analysis is done manually, with pride!

In our media-driven age, your visibility and reputation are crucial to your brand’s success. KINDEX helps you know how coverage shapes public perception and empowers you to tweak your media strategies for maximum impact. 

Discover how KINDEX can support you in boosting your brand’s reputation, enhance media visibility across all platforms, and stay ahead of the curve using informed, data-driven decisions.

Kindex

KINDEX is our proprietary media impact index covering 13 Indian languages. KINDEX evaluates brand presence based on quantitative and qualitative parameters including headline prominence, reach, images, tonality, and exclusivity.

Get in Touch For more information on how you can measure the impact of your brand across print, online, TV, and social media, please email us at connect@kanalytics.in.